Food Babe: Read This Before Your Kids & Teens Drink PRIME ENERGY
PRIME Energy drinks are LOADED with caffeine: 200mg per can. As much caffeine as 2 Red Bulls or 6 cans of Coke!
You are probably really aware of the PRIME drink brand if you have a teen in your house. PRIME drinks are insanely popular. So many parents have asked me to write about them because their kids (mostly teenagers, but some even younger) are totally obsessed with these drinks. The are THE THING right now, heavily promoted on TikTok and YouTube.
It’s really important to know that PRIME has two different drinks. The first one they came out with is a sports drink (kinda like Gatorade) called PRIME Hydration. They say it’s “the fastest growing sports drink in history” with $250 million in sales in its first year. (1) This is the drink that really got kids hooked on the PRIME brand.
After that huge success, they came out with energy drinks earlier this year called PRIME Energy which have become very controversial…
PRIME Energy drinks are LOADED with caffeine: 200mg per can. As much caffeine as 2 Red Bulls or 6 cans of Coke!
In some other countries, PRIME Energy is banned from schools & stores due to its high caffeine content.
The reason these drinks are being singled out is because the PRIME brand is popular with kids and teens. The energy drinks have been banned from schools in several countries (2) such as Australia and New Zealand where they are not even sold in stores. Kids are still getting a hold of them…buying them on the black market and selling them to each other on social media. (3) Some are even buying EMPTY bottles of PRIME off of Facebook for $20 a pop because the brand is so huge and kids want to be seen with the logo. (10) PRIME Energy drinks are selling out in grocery stores in America, and some U.S. schools will confiscate them from students if they see them.
Caffeine has many negative health consequences in kids…
Kids and teens are more susceptible to caffeine and more likely to suffer from its effects like anxiety, abnormal heart rhythm, moodiness, sleep disruptions, and tremors. (4)
High amounts of caffeine in energy drinks are also linked to heart problems in teens. (5) Sometimes even teenage heart attacks have been attributed to drinking too much caffeine. (6) It’s awful! And most parents don’t know about this.
The American Academy of Pediatrics says there’s no safe dose of caffeine for children under 12…And teens under 18 should have no more than 100mg of caffeine a day.
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